{
  "schema_version": "2026-07-17",
  "brand": {
    "name": "P.S. Coffee",
    "alternate_name": "PS Coffee",
    "url": "https://www.pscoffee.in",
    "country": "IN",
    "region": "Gujarat",
    "city": "Ahmedabad",
    "currency": "INR"
  },
  "surfaces": {
    "menu": "https://www.pscoffee.in/menu",
    "pass": "https://www.pscoffee.in/pack",
    "host_pod": "https://www.pscoffee.in/partnership",
    "events": "https://www.pscoffee.in/events",
    "catalog": "https://www.pscoffee.in/assets/data/commerce-catalog.json"
  },
  "products": [
    {
      "id": "ps-pass-black",
      "title": "The Black Pack",
      "category": "P.S. Pass",
      "price": 749,
      "currency": "INR",
      "url": "https://www.pscoffee.in/pack-enquiry?pack=black",
      "availability": "preorder",
      "description": "10 black coffees. Espresso, Americano, and Iced Americano."
    },
    {
      "id": "ps-pass-starter",
      "title": "The Starter Pack",
      "category": "P.S. Pass",
      "price": 1099,
      "currency": "INR",
      "url": "https://www.pscoffee.in/pack-enquiry?pack=starter",
      "availability": "preorder",
      "description": "10 full-menu coffee redemptions, built for a light daily habit."
    },
    {
      "id": "ps-pass-habit",
      "title": "The Habit Pack",
      "category": "P.S. Pass",
      "price": 1899,
      "currency": "INR",
      "url": "https://www.pscoffee.in/pack-enquiry?pack=habit",
      "availability": "preorder",
      "description": "20 full-menu coffee redemptions for a regular P.S. Coffee habit."
    },
    {
      "id": "ps-pass-full-pour",
      "title": "The Full Pour",
      "category": "P.S. Pass",
      "price": 2899,
      "currency": "INR",
      "url": "https://www.pscoffee.in/pack-enquiry?pack=full-pour",
      "availability": "preorder",
      "description": "20 redemptions across the full coffee and matcha range."
    },
    {
      "id": "menu-espresso-doppio",
      "title": "Espresso/Doppio",
      "category": "Coffee",
      "price": 99,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-coffee",
      "availability": "in_store_only",
      "description": "Double shot. Freshly ground, freshly pulled espresso."
    },
    {
      "id": "menu-americano",
      "title": "Americano",
      "category": "Coffee",
      "price": 119,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-coffee",
      "availability": "in_store_only",
      "description": "Espresso topped up with hot water."
    },
    {
      "id": "menu-iced-americano",
      "title": "Iced Americano",
      "category": "Coffee",
      "price": 129,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-coffee",
      "availability": "in_store_only",
      "description": "Espresso poured over ice and chilled water."
    },
    {
      "id": "menu-cold-brew",
      "title": "Cold Brew",
      "category": "Coffee",
      "price": 169,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-coffee",
      "availability": "in_store_only",
      "description": "Slow-steeped cold coffee, clean and strong."
    },
    {
      "id": "menu-hot-matcha-latte",
      "title": "Hot Matcha Latte",
      "category": "Matcha",
      "price": 199,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-matcha",
      "availability": "in_store_only",
      "description": "Ceremonial-grade matcha whisked with steamed milk."
    },
    {
      "id": "menu-iced-matcha",
      "title": "Iced Matcha",
      "category": "Matcha",
      "price": 189,
      "currency": "INR",
      "url": "https://www.pscoffee.in/menu#menu-matcha",
      "availability": "in_store_only",
      "description": "Ceremonial-grade matcha over cold milk and ice."
    }
  ],
  "services": [
    {
      "id": "host-a-pod",
      "title": "Host a P.S. Coffee Pod",
      "category": "B2B location partnership",
      "url": "https://www.pscoffee.in/partnership-enquiry",
      "lead_form": "partnership-enquiry",
      "area_served": "Gujarat, India",
      "description": "Bring a compact P.S. Coffee Pod to an office, campus, gym, or high-footfall building."
    },
    {
      "id": "events-collaborations",
      "title": "P.S. Coffee Events & Collaborations",
      "category": "Events and catering",
      "url": "https://www.pscoffee.in/event-enquiry",
      "lead_form": "event-enquiry",
      "area_served": "Gujarat, India",
      "description": "Coffee bars and brand collaborations for pop-ups, activations, weddings, functions, college events, and corporate off-sites."
    },
    {
      "id": "join-team",
      "title": "Join the P.S. Team",
      "category": "Careers and founding team",
      "url": "https://www.pscoffee.in/join",
      "lead_form": "join",
      "area_served": "Ahmedabad, Gujarat",
      "description": "Open interest forms for baristas, Pod operators, craft people, trade, founding team, and investors."
    }
  ],
  "conversion_events": [
    {
      "form_name": "pack-enquiry",
      "event": "generate_lead",
      "conversion_type": "ps_pass"
    },
    {
      "form_name": "partnership-enquiry",
      "event": "generate_lead",
      "conversion_type": "host_pod"
    },
    {
      "form_name": "event-enquiry",
      "event": "generate_lead",
      "conversion_type": "events"
    },
    {
      "form_name": "newsletter",
      "event": "sign_up",
      "conversion_type": "newsletter"
    }
  ]
}