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P.S. Coffee
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The P.S. Journal. · The bean

The person behind the cup.

Starting point
The Letter
Room to explore
The P.S.
First city
Ahmedabad

The short version

Barista comes from Italian. It is widely used for the person preparing and serving coffee. At P.S. Coffee, that role will sit at the centre of the Pod.

The bean · 01

A word for the work.

Barista comes from Italian. It is widely used for the person preparing and serving coffee. At P.S. Coffee, that role will sit at the centre of the Pod.

The bean · 02

Start with the recipe.

A recipe specifies the ingredients and method for a drink. Dose, yield, time and temperature depend on the coffee, drink and equipment. Learning the recipe is part of learning the cup.

The bean · 03

Know the equipment.

The grinder, espresso machine and daily cleaning routine all need attention. We are developing the preparation and training plan alongside the first menu.

The bean · 04

Taste the result.

Preparation needs a feedback loop: make the drink, taste it and understand what to adjust. A familiar order should be worth returning for.

The bean · 05

Explain it plainly.

The Menu describes what is in the cup. Black is coffee without milk; White is coffee with milk. Green introduces matcha and Strong the protein drinks. The Letter gives you starting points, with The P.S. variants behind them.

The bean · 06

Care in the handover.

The work includes the conversation at the counter. Understanding the order and handing over the right cup are part of the service we are preparing.

The bean · 07

The first Pods.

We are building in and around workplaces, campuses, gyms and nearby corners in Ahmedabad. Training, recipes and preparation are part of that work. The person making the cup matters.

The bean · 08

Help make the first cups.

We are looking for people who care about the cup and want to learn the systems behind it. If you want to prepare the coffee, run a Pod or help develop the service, tell us about your work.

P.S. The cup is the proof.

Frequently asked questions

What does the word barista mean?+
It comes from Italian and is widely used for the person preparing and serving coffee. At P.S. Coffee that role sits at the centre of the Pod, because a compact format removes the room but not the person making the cup.
What does a barista actually do?+
Work the recipe, know the equipment and taste the result. Dose, yield, time and temperature all shift with the coffee and the drink. The conversation at the counter is part of it too, because understanding the order is part of getting it right.
Will P.S. Coffee train its baristas?+
Yes. Preparation and training are being developed alongside the first menu, so the standard is the same at every Pod rather than depending on who is working that shift. Bring the intention and the training is on us.

The first cup is still ahead.

Ahmedabad first. Pods in development.