Latest6 min read
THE P.S. BLOG.
Coffee, Pods, and the daily habit.
Short reads on the bean, the craft, the format, the city, the team, and the habit we are building around.
Featured reads.
Start with the ideas that explain the format.
The cafe price is carrying more than the cup.
A plain cost teardown of the room, rent, service, and overhead around specialty coffee.Why we built Pods, not cafes.
A Pod is not a smaller cafe. It is a different format for the daily cup.What is 100% Arabica coffee and why does it matter?
India grows world-class Arabica. Here is what that means in your cup.Where Indian coffee is going next.
Three waves of Indian coffee, the funding signal, and the Gujarat white space.Read by topic.
Coffee science, daily behaviour, city notes, and the business of Pods.
P.S. Pass
A coffee subscription that actually makes sense.
Read more →Coffee education
What is a barista? The word, the craft, and the profession.
Read more →Founding team
We are looking for our first co-founder and early team.
Read more →Habit
A routine is automatic. A ritual is chosen. The difference is everything.
Read more →Pods
Behind the scenes. The Pod is small because the cup is the point.
Read more →City
Ahmedabad coffee culture is changing. Here is where it goes next.
Read more →Coffee
Arabica vs Robusta: the difference you can taste on Tuesday.
Read more →Brand origin
Ahmedabad deserved specialty before now. That gap is the brief.
Read more →Fitness & performance
Why people reach for coffee before the gym.
Read more →Coffee
Cold brew is not iced coffee. It is 12 hours of cold extraction.
Read more →Plain & simple
The postscript is the line that quietly becomes the point.
Read story →Never miss a new post.